Digital marketing is the practice of promoting products, services, or brands using the internet and electronic devices. [1, 2]
Core Channels
- SEO (Search Engine Optimization): Improving website rank on search engine pages naturally.
- PPC (Pay-Per-Click): Paying a fee each time an online ad is clicked.
- Social Media Marketing: Interacting with customers on platforms like Instagram or LinkedIn.
- Content Marketing: Publishing helpful blogs, videos, or guides to attract audiences.
- Email Marketing: Sending direct promotional messages to interested subscribers. [3, 4]
Key Benefits
- Measurable Results: Tracking exact clicks, views, and sales using analytics.
- Precise Targeting: Reaching specific groups based on age, location, and interests.
- Cost-Effective: Offering affordable options compared to print or TV ads. [1]